A lead is a potential hot customer who wants to buy your product or service, who has left his contact on the lead form (contact capture form), which can be located on the landing page, quizzes (sites for tests, surveys or quizzes) or advertising posts in social media. Lead generation includes a whole range of interconnected solutions that will ultimately provide ready-made leads for your business, that is, customers. IT Solutions company sets up lead generation for business, deploying the entire range of solutions at the expense of the customer, which is cheaper than buying ready-made leads. Although, if the customer is willing to pay more for hot clients, we can deploy the entire complex at our own expense and sell you ready-made leads.